Machine Learning

Customer Segmentation

Overview of the project

The following project is based on identifying potential customers for a particular product. This project will be implemented using R programming language. For machine learning techniques we will use K-means clustering. The algorithm is used for the project is very essential. Segmentation is the process of dividing customers into various groups for targeted selling. This data analytics project can help sellers a lot in many ways. The sellers can know about the customer’s mentality hence increasing the market for the sellers. 

Read more..

Customer Segmentation project Looking to build projects on Machine Learning?:

Machine Learning Kit will be shipped to you and you can learn and build using tutorials. You can start for free today!

1. Machine Learning (Career Building Course)

2. Fraud Detection using Machine Learning

3. Machine Learning using Python

4. Movie Recommendation using ML

5. Handwritten Digits Recognition using ML

6. Machine Learning Training & Internship

7. Brain Tumor Detection using Deep Learning


Procedure of the project

As the project is basically based on data manipulation, we will use the database programming language R. The huge data is based on demographics, geography, economic status, etc. The huge dataset can be downloaded from the internet for free. The first step involves importing all the necessary datasets from the internet and then going through it. Head () function is used to display the data rows and then use summary () to print the summary.

As the customers are of various age group and gender group. We need to divide that first to identify the customers. To display the gender distribution, pie charts can be used to portray the message accurately. For this barplot () function is used. Bar graphs can be used to display the varied age group that will make it easier for the seller for targeted selling. Then there will be a need for analysis of the customer’s annual income.


Latest projects on Machine Learning

Want to develop practical skills on Machine Learning? Checkout our latest projects and start learning for free


The annual income gives the idea of identifying the customer’s ability to buy expensive products. Hence, the seller can sell expensive products to those particular customers.  It is also important to know about the spending score of the customers. It will help in knowing about the customers who spent a lot on buying products. Histogram is used to predict the spending score of the customers.

K-means algorithm is used to process the whole data precisely. The algorithm select objects for initialization of the project, these objects are known as cluster centroids. To optimize the algorithm there are three methods popularly known such as Elbow method, Silhouette method, and Gap statistic method. You can get the arguments to execute them from the internet easily. The cluster would show like dots on a map. The concentration of dots shows the increase in potential customers in that area.

With the help of clusters showing the variation in customers, the seller can understand it easily. The seller can easily manipulate the concentration of dots and hence the print the data. Customer segmentation project will also result in better pattern reading and machine learning through data analytics. The targeted customers will result in less risk market for the sellers.

Conclusion

This project is easily implemented and is widely used by new startups. The new startups can easily be benefitted by this project. The R programming language makes it easier for the developer to implement it. The developer should have good knowledge about R programming language and data analytics to build this project accurately.


How to build Machine Learning projects Did you know

Skyfi Labs helps students learn practical skills by building real-world projects.

You can enrol with friends and receive kits at your doorstep

You can learn from experts, build working projects, showcase skills to the world and grab the best jobs.
Get started today!


Kit required to develop Customer Segmentation:
Technologies you will learn by working on Customer Segmentation:
Customer Segmentation
Skyfi Labs Last Updated: 2021-05-28





Join 250,000+ students from 36+ countries & develop practical skills by building projects

Get kits shipped in 24 hours. Build using online tutorials.

More Project Ideas on Machine-learning

SEED SOWING MACHINE
Prediction of compressive strength of concrete by machine learning
Automatic answer evaluation machine
Detection of glaucoma
Detecting Suicidal Tendency using ML
Stock Price Prediction using Machine Learning
Wine Quality Prediction using Linear Regression
Iris Flower Classification using Machine Learning
How to Predict Bigmart Sales with Machine Learning(ML)
Social Media Sentiment Analysis using twitter dataset
Sales Forecasting Using Walmart dataset
Health Care Improvement using Machine Learning
Enron Investigation
Human Activity Recognition
MNIST handwritten digit classification
Moneyball sports analyzer using machine learning
Handwriting reader using Machine Learning
Music Recommendation using Machine Learning
Movie recommendation system based on emotion using python
Vehicle Number Plate detection using Image processing and Machine Learning techniques
Movie success prediction using Data mining
Phishing Site detection using Machine learning
Students Performance Prediction using Machine Learning
Speech Emotion Recognition
Detecting Parkinson's Disease using Machine Learning
Chatbox Machine Learning project
Image Caption Generator
Customer Segmentation
Fraud detection using Machine Learning
AI-based Voice Assistant
Develop A Movie Ticket Pricing System Using Machine Learning
Object detection using Machine Learning
Coronavirus outbreak prediction project using Machine Learning
Breast Cancer Prediction using Machine Learning
House Price Prediction using Machine Learning and Python
Brain Tumour Detection using Deep Learning
Sports predictor using Machine Learning
Handwritten document recognition system using machine learning
Disease Prediction using water quality dataset (ML)
Comment Analysis using NLP
Personality Prediction Project With ML and Python
Design An Online Grocery Recommendation System with ML
Bitcoin Price Prediction using Machine Learning
Road accident analysis using machine learning
Food Image Detection Using CNN and Machine Learning
Loan prediction using machine learning

Subscribe to receive more project ideas

Stay up-to-date and build projects on latest technologies